This week’s updates from the marketing industry include improved features, newer technologies and many alternate ways marketers can implement strategies to make the most out of their marketing activities and achieve higher engagement.

Google has made some key announcements for AdWords advertisers. The company is rolling out the promotion extensions globally in all AdWords languages and currencies supported by the platform. Custom intent audiences and Ad variations are some of the new features added in the new Adwords interface. More here..
LinkedIn is rolling out its Career Advice mentoring program. Users in the US, UK and India will now be able to use the platform to connect with mentors to help coach them on how to steer themselves in their careers, free of charge. More here..
Twitter is working on a new feature – Tweetstorm. The feature allows the Twitterati to easily create chains of individual tweets that exceed Twitter’s 280-character limit for messages. More here..