Instagram launched its short video feature on the platform called Reels in India. This new feature lets users create short 15 second videos on the app as well as add creative filters and music and share it with their followers, said Vishal Shah, VP of Product, Facebook. Reels does seem to be similar to TikTok and allows users to create 15 seconds video with popular songs, trends, or challenges.

The new feature will allow users to shoot video, add filters and music from Instagram’s catalog and share it.
This seems to be a good platform for both brands and individuals alike. It would be important to note and actually see how this is used differently from the typical and older of format videos.

More to come on how to use Reels…